Privacy Policy
Last updated: May 13, 2026
Discount Filter Shop (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains what personal information we collect, how we use and protect it, and the choices you have when you visit discountfiltershop.com or place an order with us. By using our website, you consent to the practices described below.
Email: contact@discountfiltershop.com · Phone: (505) 509-0235
1. Information we collect
We collect two categories of information:
Information you provide directly when you create an account, place an order, sign up for our newsletter, request a water-quality report, or contact customer service:
- Name, email address, phone number
- Billing and shipping addresses
- Order details and purchase history
- Account password (stored encrypted)
- Customer-service correspondence
Information collected automatically when you use our site:
- IP address, browser type, operating system, device identifiers
- Pages visited, time spent, referring URL
- ZIP code entered in our water-report finder (used only to look up local EPA SDWIS data, not stored against your identity)
- Cookies and similar tracking technologies (see Section 5)
Payment information (credit card numbers, CVV) is collected and processed directly by our payment processor and is never stored on our servers.
2. How we use your information
- Process and fulfill your orders, manage shipping and returns
- Send order confirmations, shipping notifications, and replacement reminders
- Provide customer service and respond to inquiries
- Send marketing emails about new products, promotions, and water-quality alerts (only if you have subscribed; you can unsubscribe at any time)
- Improve our site, products, and customer experience through analytics
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations (tax records, regulatory requests)
3. Third-party services we use
We share information with the following trusted service providers strictly to operate our business. Each is bound by their own privacy commitments:
We never sell, rent, or trade your personal information to third parties for their own marketing purposes.
4. Data retention
We retain your information only as long as necessary for the purposes described above. Specifically:
- Order records: 7 years (US federal tax requirement)
- Account data: until you request deletion
- Marketing list data: until you unsubscribe
- Website analytics: 14 months (Google Analytics default)
- Customer-service emails: 3 years
5. Cookies & tracking technologies
We use cookies and similar technologies to keep you logged in, remember your cart, run our site, and measure traffic. Categories used:
- Strictly necessary cookies (cart, checkout, security, login) – always on, cannot be disabled
- Functional cookies (preferences, language, recently viewed)
- Analytics cookies (Google Analytics, anonymized IP)
- Marketing cookies (Klaviyo, only set if you submit your email)
You can disable cookies in your browser settings, but this may break parts of the checkout flow. We honor the Global Privacy Control (GPC) and Do Not Track (DNT) browser signals where applicable.
6. Your rights — California residents (CCPA / CPRA)
If you reside in California, you have the right to:
- Know what personal information we have collected about you over the last 12 months
- Delete your personal information (subject to legal retention obligations)
- Correct inaccurate information
- Opt out of any sale or sharing of your personal information (we do not sell or share, but the right exists)
- Limit use of sensitive personal information
- Non-discrimination — we will never deny service or charge a different price because you exercised these rights
To exercise any of these rights, email contact@discountfiltershop.com with the subject line “CCPA Request”. We respond within 45 days.
7. Your rights — European Union residents (GDPR)
If you reside in the European Economic Area, United Kingdom, or Switzerland, you have the right to access, rectify, erase, restrict processing, port, or object to the processing of your personal data. Our legal bases for processing are contract performance (orders), consent (marketing), and legitimate interests (analytics, fraud prevention).
To exercise GDPR rights, email contact@discountfiltershop.com. You also have the right to lodge a complaint with your national data protection authority.
8. Children’s privacy (COPPA)
Our site is intended for adults (18+) purchasing household products. We do not knowingly collect information from children under 13. If you believe a child has submitted information to us, please contact us and we will delete it.
9. Data security
We use industry-standard encryption (TLS 1.3 in transit, AES-256 at rest), secure payment gateways (PCI-DSS Level 1), strong password hashing, and limited employee access on a need-to-know basis. While no system is 100% impenetrable, we apply best practices to protect your data.
10. International data transfers
Our servers and most processors are located in the United States. By using our site you consent to the transfer of your information to the US, which may have different data-protection laws than your country.
11. Changes to this policy
We may update this Privacy Policy periodically. The effective date at the top of this page reflects the latest version. Material changes will be announced via email to registered customers and via a banner on our homepage for 30 days.
12. Contact us
For any privacy question, request, or complaint, reach our Privacy Officer:
— Email: contact@discountfiltershop.com (subject line: “Privacy Request”)
— Mail: Discount Filter Shop, 8206 Louisiana Blvd NE, Ste A #1267, Albuquerque, NM 87113, USA
— Phone: (505) 509-0235 · Mon–Fri 9am–5pm Mountain Time
